Watch, Read, Listen & Learn all at one place at VOOT Kids India’s largest fun and learning app
No Kidding! - Children’s Day just became real with the all new “VOOT Kids”
by Shrutee K/DNS
Mumbai, 12th November 2019:
India gets its first multi-format fun and learning app, VOOT Kids, one
of the largest and most versatile content library available anywhere.
With Early Childhood Association’s (ECA) certification, the app is
created just for today’s kids who are digital natives. Home to 20000+
pieces of curated kids’ content, VOOT Kids is
all set to make screen time meaningful for kids by bringing together
children’s favourite world of popular and premium toons, e-books, audio
stories, nursery rhymes and fun learn quizzes all under one roof. This
making it a one-stop destination for children between 02-08yrs of age,
which is safe, secure and ad free.
VOOT Kids combine Masti and Acchai as an overarching promise with its 4 key categories to explore.
LISTEN to
a well-knit library of amazing audio stories across genres - Wit,
valour, values and humour ranging from the ever-popular Birbal and
Tenali Raman to legends of brave Indians and endearing animal fables.
Every story is narrated to fire up the imagination of a child, many of
them by celebrity narrators like Vidya Balan, Boman Irani, Nasserudin
Shah etc and even voiced by kids’ favourite TV characters like Shiva. We
also have the most popular nursery rhymes along with Princess stories
by Aneira and Rob’s Jataka Tales, both very popular export of the
digital world.
LEARN
and play a uniquely designed quiz game with over 5000 question quizzes
that make learning fun. A multilevel, multiple choice game that is fun
for the child – Good for the child! Built with leaning & development
experts, these quizzes go beyond textbook learning and help enhance
kids’ skills across 5 identified domains including Numeracy, English
Literacy, Logic and Scientific thinking, Social and Emotional
development and Creative development. The entire journey is gamified
with features like badges, trophies, stickers, to make it engaging and
encouraging, as there is never a dull moment, both for the child and the
parent whilst enjoying it.
With
an ever-expansive content library that engages, enriches and entertains
the little minds, the VOOT Kids safe digital playground that the
parents may monitor with very effective features like setting a screen
time for their child. Progressive features like text highlight,
dictionary support, voice narration, tracking of the child’s consumption
history on the app and the subsequent progress in relevant development
domains makes VOOT Kids a win win service in Indian, currently available
for free viewing trial packages and thereafter at the rate of Rs.799/
year and 99 per month.
Present at the launch were Sudhanshu Vats Group CEO and MD, Viacom18 Media Private Limited, Gourav Rakshit, COO of Viacom18 Digital Ventures and Saugato Bhowmik, Business Head – VOOT Kids. The evening also witnessed quintessential Bollywood mother Soha Ali Khan, a very progressive educationist, author and president of Early Childhood Association (ECA) Swati Popat and Indian Television’s doting father Ashish Chowdhry engage in an in-depth dialogue on modern learning, progressive parenting and use of technology to make a positive impact.
Speaking at the event, renowned Bollywood mother Soha Ali Khan said,
“With growing digitization, kids are turning into screenagers and
everything is a touch away. As a mother, I am constantly juggling
between rhymes and stories to keep my child entertained. What works best
is a product that seamlessly blends learning and fun thereby ensuring a
safe viewing experience which is integral today. With an app like VOOT
Kids, I can rely on the quality of content which is entertaining and
holistic at the same time. It gives me immense pleasure to be a part of
this one-of-a-kind digital app and contribute to its huge content
library.”
“Technology
is changing the paradigm for education today. A comprehensive and sough
after product that makes learning enjoyable is needed to ensure quality
viewing. VOOT Kids suits this unique need and ensures that a child is
exposed to monitored content with a mixed bag of traditional and modern
forms of learning. This app will benefit the growing kids while it
entertains and educates, all at once.” Said – Dr. Swati Popat, President of Early Childhood Association
Indian Television Actor and father of three, Ashish Choudhary further added,
“Being a father of five kids is not easy. Making sure that they stay
entertained while learning a thing or two becomes difficult. An app like
this, enables us parents to monitor the kind of content, the screen
time and viewing habits for our children without losing the fun element.
That’s where VOOT Kids stands out as a category first app. I am super
happy to be associated with this revolutionary platform which provides
engaging and relevant content across categories.”
Elaborating, Saugato Bhowmik, Business Head, VOOT Kids said,
“VOOT Kids is a category creating product in the space of digital fun
learning that caters to needs of discerning Indian parents who seek
meaningful screen-time that aids in holistic development of the child’s
mental, emotional and social faculties. The app has the largest and most
versatile offerings in the space of toon videos, e-books, audio stories
and fun quizzes that provides children with a parent-controlled, safe
and entertaining content destination.” He further added, “We
believe masti should never be served up without acchai and the same
holds true the other way around. And this is our guiding philosophy at
VOOT Kids” So,
get ready for this amazing ride with your favourite toons from all over
the world, e-books that tickles the curiosity of a young mind, audio
stories that fire up imagination and exciting quiz games that the kids
and parents only want more of…. Fun and learn is VOOT Kids’s promise,
just a click away. VOOT Kids app is available to download on IOS and Android and kids enjoys VOOT Kids on mobile, tablet and TV.***
About VOOT Kids: VOOT
Kids has four major categories: WATCH, LEARN, READ AND LISTEN including
5000+ hours of Indian and International content. The rich content
library also consists of 5000+ MCQ’s covering 5 skill set domains, 150+
audio books from Karadi Tales, Jataka Tales and audio originals with
500+ character led and best-selling books. The content on VOOT Kids will
help a child create a perfect balance between learning and having fun.
The app is available on iOS and Android phones.
About VOOT: VOOT
is India’s second largest digital video-on-demand streaming service
from the house of Viacom18. With a content library of more than 60,000
hours across Viacom18’s network content, exclusive content around
network shows and VOOT Originals, the platform caters to varying needs
of discerning audiences across segments. With over 55 million monthly
active users, VOOT is the most engaged platform in the ad-supported
service space. VOOT continues to take the leadership mantel on
innovation, across content, technology and marketing initiatives, aimed
at providing an immersive experience to its users.
About Viacom18: Viacom18
Media Pvt. Ltd. is one of India's fastest growing entertainment
networks and a house of iconic brands that offers multi-platform,
multi-generational and multicultural brand experiences. A joint venture
of TV18, which owns 51%, and Viacom Inc., with a 49% stake, Viacom18
defines entertainment in India by touching the lives of people through
its properties on air, online, on ground, in shop and through cinema.
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