MAMAEARTH LAUNCHES EXCLUSIVE BRAND OUTLETS IN MUMBAI
The new stores are located in Phoenix Market city, Kurla & Infiniti Mall s Malad by Shrutee K Mumbai, 29 th July’2022- Mamaearth, the fastest growing FMCG brand from the House of Honasa, launched its Exclusive Brand Outlets (EBO) in Mumbai at Phoenix Market City, Kurla and Infiniti Mall, Malad. The toxin free personal care brand will be retailing all the product ranges babycare along with beauty and personal care. Being a consumer centric brand, that evolves along with its consumers, Mamaearth started as a toxin-free brand with babycare but due to consumer demand ventured into toxin-free personal care products for adults. Keeping a close eye on the consumers, with the increasing consumer demand for product availability offline, the brand decided to venture into offline formats. Understanding that exclusive brand outlets are a great way to communicate about the brand and its expanse of its offering, Mamaearth launched its exclusive brand outlets. The EBOs serve as a platform to in