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Showing posts from February, 2023

Mahindra Roots Festival debuts with a bang, honours India’s diverse artistic traditions and fosters cultural continuity

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by Shrutee K 3 DAYS | 20 ARTISTS | 3 ICONIC VENUES   Raghu Dixit, Abhanga Repost, Arko Mukhaerjee, Tajdar Junaid and more took the stage at the debut  edition  of the sold-out modern  folk festival  in Mumbai   India-wide release, 28th February 2023: The Mahindra Roots Festival (MRF)  made a spectacular debut over the weekend, celebrating India's diverse and rich cultural heritage and legacy. Over three days, the festival brought to life a contemporary world of lost and dying traditional and folk art forms, spanning multiple genres, languages and dialects, cultures and subcultures. Held against the stunning backdrop of the sea, MRF mesmerized audiences with soul-stirring performances by renowned artists  such as Raghu Dixit, Abhanga Repost, Arko Mukhaerjee, Tajdar Junaid, and more  from February 24 to 26, 2023. Mahindra Roots Festival’s core purpose was to highlight India's vast artistic traditions, from the foothills of the Himalayas to the Deccan, and from the western coastli

‘The Missing Dulha’ campaign by HDFC Life takes a unique approach to educate viewers on life insurance

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by Shrutee K New Delhi, February , 2023 :  HDFC Life,  one of India’s leading life insurers,  endeavours to educate consumers by creating differentiated content about its diverse suite of products in a manner that is both informative as well as entertaining.  With its latest campaign, ‘The Missing Dulha’, HDFC Life aims to create awareness on the importance of life insurance and its various product categories through a set of ten films with the help of a story that revolves around a groom who goes missing on his wedding day. Aptly titled ‘The Missing Dulha’, these ten byte-sized films humorously capture the nuances behind a classic Indian family wedding, the various characters and their idiosyncrasies. Each film ends with a cliff-hanger to keep the audience interested in what’s coming next while communicating a feature of life insurance plans in a unique and humorous manner. Life insurance is a must-have product for all individuals for their financial security and fulfilment of future

PRMIA Bangalore Chapter holds webinar to make workforce future-ready

by Shrutee K Bangalore,February, 2023:  PRMIA Bangalore Chapter brought together industry stalwarts, banking experts and thought leaders to its interesting webinar on - Enterprise Resilience through Future Ready Workforce. The event was actively participated and drew about 100 participants. Setting the tone of this event, Mr. Pradeep Kumar, the renowned banker and Chairman of Karnataka Bank, emphasized how the Workforce is the most valuable intangible asset of an enterprise. COVID taught us to develop the next generation of workers into resilient, future-ready workforce, constantly expand capacity to innovate and thrive, rather than just survive. In today’s highly competitive environments, Risk Education gives that required competitive edge to both working professionals and the enterprises. A future ready workforce can optimize organizational progress towards an unseen future. The most challenging task before us today is workforce transformation to support business transformation. Mr.

Department of Tourism, Goa announces dates for Viva Carnaval and Shigmotsav festival -2023

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by Shrutee K February , 2023 :  The much-awaited Goa Carnaval & Shigmotsav festival dates were announced in a press conference conducted by the Ministry of Tourism, Goa, convened under tourism minister Mr Rohan Khaunte. During this press conference, the minister filled in the major details regarding the ever-vibrant folk festivals emerging from Konkani and Western-Christian roots growing back centuries, along with the state's tourism plans. Going back to the Konkani roots from where the  Intruz  started, the Carnaval originates from Mardi Gras, a Christian tradition of indulgent feasts and dancing & drinking bouts before the fasting and abstinence associated with the penitential season of lent. This year, the Carnaval is set to commence from the 18th until the 21st of February and a curtain raiser on the 17th of February in Porvorim. The flagging off of the float parade will be done on Saturday at Panaji. The traditional route for the Carnaval float procession in the capita