Mini Diamonds (India) Limited introduces Make to Order (MTO) service for retail customers through its wholly owned subsidiary Namra Jewels Private Limited
Mini Diamonds (India) Limited (BSE: 523373), through its wholly owned subsidiary Namra Jewels Private Limited, has introduced a Make to Order (MTO) service for retail customers across its online and offline platforms. The initiative enables customers to have jewellery crafted in accordance with their individual preferences, including design, diamond specifications, metal choice, size and other customization requirements. Every piece will be manufactured against confirmed customer orders, offering a personalized buying experience while maintaining the Company’s quality and craftsmanship standards. The Make to Order model reflects Namra Jewels’ focus on evolving consumer preferences for personalized jewellery and a more consultative purchase experience. At the same time, it supports a demand-driven manufacturing approach that is expected to optimize inventory deployment, improve working capital utilization and provide greater flexibility in responding to changing customer requ...
