Flair Writing Industries Enters Wooden Pencil Segment, Boosts Production in Surat
Flair Writing Industries Ltd, (BSE 544030, NSE): FLAIR, has begun manufacturing wooden pencils at its step down subsidiary company, Flomaxe Stationery in Surat. This expansion strengthens the company's Creative portfolio and enhances its abilities to penetrate further into the largest segment of the stationery industry. With this new manufacturing line, Flair is well-positioned to deliver high-quality wooden pencils at different price points while further bolstering its presence in the stationery segment. The production line will have an estimated annual capacity of 84 Million pieces. Within this facility, the company will also focus on manufacturing of complimentary products such as range of erasers and sharpeners. These combined with existing SKUs in polymer pencils and mechanical pencils will create a comprehensive basket of products to address the pencil and allied stationery segment. Commenting on the development, Vimalchand Rathod, the Managing Director said We are excited to...
