INOX partners IDCA for building awareness for Deaf Cricket in India
IDCA launches its maiden #DaretoDream campaign across INOX cinemas by Shrutee K New Delhi, 29 August 2022: With a vision to provide a platform for talent & endeavors to bring Deaf Cricket into mainstream cricket, INOX Leisure Ltd (INOX), on the occasion of National Sports Day, have announced their partnership with the Indian Deaf Cricket Association (IDCA). Motto of IDCA is to promote differently abled cricket in India, and to drive other developmental aspects around the lives of the differently abled youth in the country. IDCA would roll out its #DareToDream campaign on the cinema screens and lobby displays of INOX cinemas across the country. Alok Tandon, Chief Executive Officer, INOX Leisure Ltd said, “India’s Deaf Cricket team is a marvelous testimony to the human spirit of endurance and resolve. It is a privilege for us to partner IDCA for building awareness and garnering cheers for the Indian Team as they set out for the Deaf-ICC T20 Champions Trophy 2022 in Sharjah. On b