The Pink Star Safety Rating - First Unique Safety Rating for Women Travellers and A Game Changer for Women Exploring the World

by Shrutee Kate 

Mumbai, March 2025: In today’s world, safety isn’t just a concern; it’s a priority, especially for women exploring new horizons. Travel has evolved into an empowering statement of independence, but the critical question persists: “Is it safe to travel there?” While most platforms focus on attractions and activities, safety often takes a back seat.

That’s why we’ve introduced The Pink Star Safety Rating, a revolutionary platform providing women travellers with an unparalleled resource to assess the safety of destinations within India and across the globe. Backed by Reliance General Insurance and powered by cutting-edge AI technology, this system integrates real-time data on crime rates, proximity to police stations and hospitals, public infrastructure, and other vital parameters. Women can now access accurate, data-driven safety ratings, empowering them to plan their journeys with confidence.

Mr. Rakesh Jain, CEO of Reliance General Insurance, shared his thoughts on the initiative:

“Safety is more than a basic need - it’s the foundation of true freedom. With The Pink Star Safety Rating, we are proactively addressing a global concern, ensuring every woman can prepare for her travels and feel secure at every step. Just like checking vehicle or hotel ratings has become second nature, we envision safety ratings becoming an integral part of every woman’s travel planning. This initiative is truly a testament to our commitment to provide meaningful & customer-centric solutions.”

With Kamiya Jani, founder of Curly Tales as the face of the campaign launch, a household name now for travel related content. The aim is to resonate more with the audience as she has created significant impact in this space

This initiative aims to build a universally accepted safety standard, transforming the way women approach travel. Whether planning a solo journey or group vacation, women can now explore cities, remote escapes, and cultural landmarks without hesitation, bolstered by data they can trust.

About Reliance General Insurance: Reliance General Insurance, a subsidiary of Reliance Capital, is one of India’s leading general insurance companies. The Company offers a well-rounded and comprehensive bouquet of products including Motor Insurance, Health Insurance, Travel Insurance, and Home Insurance. It provides customized solutions to meet the protection needs of each customer. Reliance General Insurance has a robust network of more than 90,000+ intermediaries and 129 branches across India for offering its products and services to retail, corporates, and SME clients.