Hrithik Roshan unveils his fitness brand HRX's first Mumbai store
by Shrutee K
● HRX’s first store in Mumbai is spread across over 2600 sq ft
●
It will offer
over 500 options across, Training, Running, Yoga, Athleisure, and the brand’s
premium selection, Edge and Icon footwear collection, at an attractive ASP of
₹1600
●
The store will
showcase collection that has been co-created in close collaboration with
Hrithik Roshan
Mumbai, April 14, 2023: Indian Actor and
fitness enthusiast Hrithik Roshan unveiled his fitness brand HRX's first store
in Mumbai today. HRX is India's first homegrown fitness brand, jointly owned by
Hrithik Roshan and Exceed Entertainment.
The Mumbai store is the
city's first standalone store spread over 2600
sq ft of real estate in Mumbai's Phoenix Market City in Kurla. It has over
500 SKUs across Apparel, Footwear, Accessories, Fitness Equipment, Audio,
Nutrition, and Personal Care selections for shoppers. The popular segments that
HRX operates in include T-Shirts, Track Pants, Jackets, Sports Bras, Tights,
and Footwear, which cover the latest fashion trends, fits, silhouettes, and
seasonal colors, catering to the Gen-Z and Millennial cohorts.
The Mumbai store is the
first of its kind. It is created to extend the HRX experience offline,
promising an integrated shopping experience inspired by Hrithik's fitness
journey to its active consumer base as well as everyday athletes who follow the
brand. The concept is conceived as an attempt to express the core essence of
HRX- Be the Best version of yourself. The physical ambience is designed as a condensed
expression of an inspiring workout space, for body and mind. With Urban Scapes
in context, this concept captures elements of both indoor and outdoor fitness
regimes, expressed using differentiating textures, colors and relative
elements.
Hrithik Roshan on the Mumbai store launch: "HRX was built a decade back as an online brand, offering
comfortable and functional fitness apparel and accessories to encourage people
across the country to pursue their everyday fitness goals. After a decade-long
journey we have come this far and I am delighted to announce the launch of the
Mumbai store, which is a translation of our online experience into a more
personalized offline experience. The immense love & trust in the brand from
the HRX community has enabled us to launch this store in Mumbai while
continuing with the plans of launching many more. I hope shoppers will enjoy
the HRX in-store experience and all our product offerings as much as they enjoy
the experience on Myntra."
HRX provides fitness
enthusiasts with a functional, technological, and trendy product range that
enables users to pursue their fitness goals. The brand is planning to launch 12
more stores in 2023 across cities like Indore, Kochi, Lucknow, and Pune.
About HRX: HRX, founded in 2013 by Hrithik Roshan and Exceed Entertainment, is a platform for bringing like-minded people together to believe in the philosophy of becoming the best version of themselves, empowering a billion people to 'be their hero'. HRX aims to revolutionize the fitness scenario in India as a value-for-money, high-quality alternative to international brands with its lines of sportswear and fitness accessories. The name represents the X-factor, signifying one to push oneself towards excellence to achieve the best outcome possible. An example of a successful 'Make in India' story, HRX aims to revolutionize the fitness scenario in India as a value-for-money, high-quality alternative to international brands.
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