Rudra Ecovation Ltd. Makes Waves at Bharat Tex 2024 with Anaura Brand Launch, Garners Stellar Response

Rudra Ecovation Ltd. (formerly known as Himachal Fibres Ltd.) (BSE: 514010), a leading player in in PET waste recycling and sustainable fabrics, has announced its successful participation at Bharat Tex 2024. The company’s newly launched sustainable brand, Anaura, received great response from attendees on the very first day of the event.

Rudra Ecovation showcased Anaura at Bharat Tex, Bharatmandapam, Pragati Maidan, New Delhi, from February 26th onwards. With Anaura, Rudra Ecovation and Shiva Texfab demonstrate their unwavering commitment to sustainability, ushering in a new era of eco-friendly fashion.

Anaura is a revolutionary versatile wearable material that transcends the boundaries of sustainability and style. In a world saturated with fast fashion and environmental concerns, Anaura emerges as the knight in eco-friendly armor, offering a flawless alternative to fabrics born from unsustainable practices, crafted from recycled plastic with a touch of innovation and a dash of panache.

What sets Anaura apart is its commitment to transforming post-consumer PET bottles into more than just wearable items – it’s about fashion with a purpose. With a staggering daily production of 320,000 meters, Anaura products redefine sustainability and elegance. Skin-friendly, flexible, and durable materials that not only ensure comfort and longevity but also make a powerful statement against environmental degradation.

Rudra Ecovation also specialises in nonwovens, producing 50,000 square metres of carpets and 20 tons of fabrics daily. These materials are meticulously designed to meet the demanding requirements of leather backing and shoe lining applications, ensuring both quality and functionality.

Talking about this development, Mr. Akhil Malhotra, Managing Director, Rudra Ecovation Ltd. added,” The response to Anaura on the very first day of the event was overwhelmingly positive, reaffirming our belief in the importance of sustainable practices in the fashion industry. We are committed to driving positive change and promoting eco-friendly fashion solutions at Bharat Tex.

Anaura represents a significant leap forward in our journey towards sustainability. It is more than just a wearable material; it is a testament to our dedication to transcending the boundaries between sustainability and style. The seamless blend of elegance and eco-consciousness offered by Anaura stands out in a world dealing with environmental concerns and the damage caused by fast fashion.

The Anaura collection exemplifies our commitment to excellence in sustainable fabrics, crafted from recycled plastic with a touch of refinement and flair. As we continue to innovate and push the boundaries of sustainability, Rudra Ecovation remains steadfast in our mission to usher in a new era of eco-friendly fashion. As we continue our journey towards a greener, more stylish future with Anaura, we appreciate the support and enthusiasm shown by attendees at Bharat Tex.”

Established in 1997, Rudra Ecovation (formerly known as Himachal Fibres Ltd.) has consistently demonstrated unwavering commitment to sustainability, positioning itself as a trailblazer in PET waste recycling. Based in Ludhiana, Punjab, its sprawling 100-acre state-of-the-art facility stands as Asia’s preeminent integrated manufacturing unit for rPET waste recycling – Recycling 8.8 million PET Bottles every day. Over its illustrious 26-year journey, it has not only achieved the impressive feat of reducing global CO2 emissions by more than 1,40,000 metric tonnes annually, but have also become synonymous with cutting-edge environmental solutions. Operating at the nexus of technology and eco-consciousness, the company’s facility employs a meticulous application of material sciences to process a staggering 300 metric tonnes of PET wastes daily. This results in the transformation immense quantities of plastic bottles and acrylic scraps into a versatile array of soft, breathable, and skin-friendly fabrics, seamlessly integrating sustainability into every fibre. The backbone of its operations lies in the precision and sophistication of its machinery, sourced from renowned manufacturers in Switzerland (Rieter), Italy (Savio), and Germany (Schaeffler). From Anaura fabrics to intricate carpets, technical textiles, filament yarn, spun yarn, and beyond, its initiatives consistently align with the gold standard of ESG (Environment, Social, & Governance) Principles.