Charak’s brand moha: continues to inspire and empower Women Entrepreneurs

by Shrutee K

2nd Edition of “moha: Foot Care Stand on Your Feet” initiative offered the best business ideas from women, to stand a chance of winning a grant of Rs. 15 Lakh

Mumbai, 2nd November 2023 : Today brand moha: from Charak Pharma concluded their nationwide hunt for women-led ideas/businesses and selected the best out of them with a one-time grant of Rs 15,00,000. This reward of Rs15 lacs is purely a grant and will not be a loan or an investment against equity. This financial independence will encourage more enterprising women to take up entrepreneurship fearlessly and work towards their dream.

The initiative accepted approximately 1500 entries from the women entrepreneurs nationally from 15th August, 2023 to 15th Oct, 2023 while an eminent selection team evaluated their business ideas in terms of different business metrics. Finally, 10 entries were shortlisted for the event finale.

The event finale on 2nd November saw the 10 finalists pitching their ideas to the esteemed jury members Ms. Sussanne Khan, Creative Director & Founder of The Charcoal Project; Ms. Divya Dutta, Actor, Poet, and Author; Ms. Manya Singh, Former Femina Miss India - 2020; within a fixed time slot. The jury members picked a single winner for the Rs.15 lacs reward from these finalists.

The winners of the initiatives:

Winner - Diksha Pandey

1st runner up - Gayatri Varun

2nd runner up - Jasmine Kaur

Constellation prize - Jhalak Shah

Speaking about the initiative, Dr. Ram H. Shroff, Director at Charak Pharma commented "We understand the growth pains of startups as we have one at our hand. We believe our Stand on Your Feet initiative will inspire and more women to fight the good fight and break free from economic burdens. We already support 4,500 underprivileged children across 85+ centers with hygiene, nutrition and education under our "Adopt a NGO program." The Stand on Your Feet initiative shares the same DNA of inspiring and channelizing actions to bring sustainable social change and growth."

About Charak: Founded in 1947, Charak Pharma has been at the forefront of ayurvedic herbal-based wellness for over 75 years. With a private, R&D laboratory, accredited by the Government of India’s Department of Science & Technology, Charak has three world class manufacturing facilities.

Charak products are available in more than 30 countries across the world, including USA, UK, Greece, Portugal, Bulgaria, Ukraine, Kazakhstan, Tajikistan, Uzbekistan, Algeria, Kenya, Ghana, Nigeria, South Africa, Sri Lanka, Malaysia, Cambodia, Singapore, Mauritius, Bangladesh, Fiji Islands, Oman, Yemen, Bahrain and Dubai.