Titan Eyecare's Quantum Leap: Strengthens its Presence in the Premium Category

by Shrutee K

National, August, 2023: Over the past few years, Titan Eye+ has dedicated itself to commemorating Independence Day with a tradition of innovation, unleashing groundbreaking products that have left an indelible mark on the industry. With a legacy of remarkable launches such as Neo Progressives, Clearsight Lenses, Ultima, and the first version of Eye X, they have consistently pushed the boundaries of excellence.

This year Titan Eyecare division sets its sights on a future brimming with excellence, as they announce five marquee launches Zefr, Neo Sync Progressive lenses, DrivEZ lenses, Titan EyeX 2.0, Fastrack Vibes 2.0. These launches mark a significant milestone, underscoring the division's commitment to delivering world-class eyewear solutions that cater to the evolving needs of its discerning consumers. 

Taking this success further ahead, the eyecare division is now foraying into its premiumization journey with the launch of Zefr, a new brand offering meticulously crafted eyeglasses, engineered for luxury. This collection is aimed at consumers, who enjoy premium craftsmanship and lightweight designs. The products are made in France priced at INR 34,000 and above. To begin with, the Zefr range of eyeglasses will be available in select stores in Delhi, Bangalore, Mumbai, Lucknow, and Chennai.

In addition, Titan Eyecare has also launched 2 new lenses – DrivEZ and Neo Sync. DrivEZ aims to bridge the gap in the night driving lenses segment, showcasing Titan Eyecare's dedication to meeting customer needs with strategic solutions. Alongside, the company has introduced a fresh collection of progressive lenses called Neo Sync. With a price point of INR 25,000, these lenses seamlessly combine advanced technology with affordability, delivering an unmatched blend of comfort and superior visual clarity for eyewear enthusiasts.

EyeX 2.0 comes with unmatched sound quality, comfortable fit with open ear speakers, touch controls, and health tracking app. It blends into pro, sports, and daily settings, with Bluetooth 5.3, high-res audio, water resistance, and one-week battery life. EyeX 2.0 elevates vision and audio experience. Fastrack Vibes comes with immersive open-ear sound. 360-degree clarity, extended 4-hour battery, and IPX4 water resistance for workouts and outdoor. 

The organized eyewear market in India continues to grow steadily and is now estimated to be valued at over 15,000 Crores. Titan Eyecare division takes this strategic move in response to the growing demand for premium & innovative eyewear, driven by evolving consumer preferences and purchasing behaviors.